Medical Aesthetics Market Business Strategy and Forecast to 2027 – Cynosure, Inc., Allergan, Inc., Alma Lasers, Ltd., Mentor Worldwide LLC, Lumenis Ltd., ZELTIQ Aesthetics

Medical aesthetics is a fairly large field that covers several different sub-specialties, which often overlap. These include endocrinology, gynecology, pathology, radiology, gastroenterology, healthcare, obstetrics / maternity, orthopedics, pediatrics, physiology, psychology, statistics and pharmacology. The field of medical aesthetics is expanding more and more with the increasing number of people who have an interest in looking better and feeling better about themselves. This interest has resulted in an expansion of the field into several sub-specialties, which are described below.

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One of the top five cosmetic surgeries is liposuction. Liposuction is a procedure used to remove pockets of fat from different parts of the body in order to improve facial features, such as an extra small smile, sagging skin around the eyes or lips, or fat deposits in neck or waist. Other liposuction procedures include using liposuction to change the size and shape of tattoos, skin tags removal, warts formation on the face, flattening of abdominal fat, breast contouring after pregnancy, removing wrinkles and improving the texture of the skin around the mouth, chin and neck. Other cosmetic surgical procedures include laser lipolysis, adjustable gastric band, lipoplasty, blepharoplasty, neck lift, chin and jowl reduction, laser facial resurfacing, and Botox injections.

Market dynamics

The main factor influencing the medical aesthetics market is the growing number of surgeries worldwide for an advanced personal appearance. For example, according to the Centers for Disease Control and Prevention, approximately 130,000 facelifts are performed in the United States and the number is increasing each year. According to Cosmetic Surgery Solicitors, the United States and Brazil accounted for more than 28.4% of cosmetic producers in the world in 2018. The top five surgeries performed in the world are ear surgery, fat grafting , rhinoplasty, gynecomastia surgery, liposuction, and eyelid surgery. Male patients also continuously focus on cosmetic procedures because of the better results with less discomfort and downtime. It is estimated that this will propel the growth of the medical aesthetics market. However, the social stigma associated with cosmetic procedures and the strict safety regulations associated with these procedures may be a major restraining factor hampering the growth of the medical aesthetics market.

This market is spread across five regions which include Asia-Pacific, North America, Europe, Africa, Middle East, and Latin America. Among these, North America is expected to hold a significant share of the medical aesthetics market due to the rapid growth of cosmetic procedures in the region. For example, according to the American Society of Plastic Surgeons (ASPS), in the United States, in 2018, more than 17.7 million cosmetic surgeries were performed. The Asia-Pacific medical aesthetics market is expected to experience significant growth due to the increase in medico-aesthetic procedures and products in the region.

In February 2021, Sidra Medicine inaugurated the Clinic for Aesthetic Surgery and Medicine for Women.

The main key players in the medical aesthetics market: Cynosure, Inc., Allergan, Inc., Alma Lasers, Ltd., Mentor Worldwide LLC, Lumenis Ltd., ZELTIQ Aesthetics, Inc., PhotoMedex, Inc., Galderma SA, Syneron Medical, Ltd. and Solta Medical, Inc.

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