Artisan Group: Launching the “Integrated Healthcare Initiative: Preventive Medicine, Immunity and Frailty Prevention”, a multi-faceted platform for mutual learning that transcends the traditional barriers of industry, expertise and country.

TOKYO–(BUSINESS WIRE)–On February 18, 2022, Artisan Group announced the launch of its groundbreaking platform, “Integrated Healthcare Initiative: Preventive Medicine, Immunity and Frailty Prevention” (the “Initiative”). The Initiative was launched via a “First Wednesday ( )’.

With the goal of creating a community where the older you get, the happier you are, the Initiative will create a framework for sharing innovative ideas to help address issues faced by an aging population. The objective is to enrich the solutions currently proposed within the national framework. Initiative members will include managers, executives and researchers committed and passionate about solving these problems.

At the launch, Artisan Group CEO Mr. Nobu Kishi said, “We are extremely excited about the Initiative, which will undoubtedly be transformative in improving the lives of many of our loved ones. The first session will take place in April 2022 and the focus will be on pre-illness, immunity and frailty prevention. Conversations will be multifaceted, drawing on the collective experience of multiple countries and industries.

Active older people are often isolated from their communities when they retire, and this has been exacerbated by the COVID-19 pandemic. This is a significant problem facing several countries, including Japan, and we must do more to help those in need.

About the initiative

In 2025, the baby boom generation in Japan will reach the age of 75. As the birth rate declines and the population ages, the collapse of Japan’s healthcare system and the resulting potential decline in quality of life are of great concern.

Extending the healthy life expectancy of the elderly population will be essential to controlling rising healthcare costs and maintaining the quality of life of the aging population. The current approach taken by most countries is reactive, whereby help is provided to older people only after they have developed problems. A preventative approach by preventing pre-illness and frailty, preventing older people from developing lifestyle-related illnesses and becoming vulnerable, would be more cost-effective, according to Artisan Group. While older people are increasingly sensitive to healthier lifestyles, many are unaware of specific measures to prevent frailty, and this awareness is needed to bring about broader behavior change. Additionally, where measures to prevent pre-illness and frailty have been explored in the past, research has primarily focused on nutrition and exercise, as opposed to social and psychological aspects.

Overseas collaboration between foreign industry and academia is perhaps more advanced than in Japan. This provides a great opportunity for Japan to take advantage of knowledge gained overseas, as an interprofessional, interspecialty, cross-national and holistic approach is needed for the prevention of pre-illness and frailty among active older people, especially in the Japan.

Characteristics of the initiative:

In summary:

Key opinion leaders from Japan and overseas in the fields of pre-disease prevention, immunity and frailty were invited to participate in the Initiative. This is the first such group in Japan where participants can learn from each other and offer solutions through a global and multifaceted perspective, transcending the traditional boundaries of industry, expertise and country.

The Initiative aims to:

  • Analyze the latest national and international case studies and suggest ways to implement best practices learned from these case studies

  • Contribute to the achievement of the SDGs and health management goals

With the launch of the Initiative, Artisan Group is now accepting applications from health-related businesses.

Overview of integrative healthcare initiatives (prevention of pre-illness, immunity and frailty):

  • Website:

  • Creation date: The first session will take place on April 25, 2022.

  • Participating companies:

    • Companies in the healthcare, food, health food, OTC, medical, medical device, pharmaceutical, nursing, retail, service and restaurant industries.

    • National and international research institutions, medical institutions, foundations and media.

World Board Members:


Date: April 25, 2022 at 5:30 p.m. JST, 4:30 p.m. SGT, 1:30 a.m. PDT, 10:30 a.m. CEST

Theme: Fermentation and Health

Speaker: Dr. Takeo Koizumi, Agronomist, Fermentation Expert

Online: Webinar (ZOOM)


Date: June 10, 2022 at 5:30 p.m. JST, 4:30 p.m. SGT, 1:30 a.m. PDT, 10:30 a.m. CEST

Theme: Frailty prevention and community care

Speaker: Mr. Tetsuo Tsuji, visiting researcher from the University of Tokyo. and former Deputy Minister of Health, Labor and Welfare, Japan

Online: Webinar (ZOOM)


Date: August 5, 2022 at 5:30 p.m. JST, 4:30 p.m. SGT, 1:30 a.m. PDT, 10:30 a.m. CEST

Theme: Meeting the challenges of an aging society

Speaker: Mr. Nandu Nandkishore

Former Global CEO Nestlé Nutrition, and Executive Vice President and Head of Asia, Africa, Oceania, Nestlé SA, Switzerland

Professor of Marketing Strategy (Practice), Indian School of Business

Guest Lecturer, London Business School

Senior Advisor, Boston Consulting Group

VC and startup mentor

Online: Webinar (ZOOM)


group of craftsmen

Artisan Group focuses on three areas: (a) regional and urban development; (b) “First Wednesday”, a members-only forum for top global business executives ( ); and (c) providing general advisory services to Japanese companies expanding overseas.

First Wednesday will celebrate its 20th anniversary this year and has hosted over 220 seminars. The forum is a members-only club and invites a wide range of speakers, including senior executives from major Japanese institutions and ambassadors.

A First Wednesday sub-committee is well placed to launch the initiative, as the dialogues to date have been transformative, where business leaders from different sectors have described their failures, learnings and real-life experiences. Through such rich dialogue, difficult business and social issues, such as those raised by the Initiative, can be addressed.

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