Allergan Aesthetics Pledges Diamond Level Sponsorship for Breast Reconstruction Awareness Day 2022
The American Society of Plastic Surgeons (ASPS), the world’s largest organization of board-certified plastic surgeons, today announced that Allergan Aesthetics, an AbbVie company, will participate as diamond level sponsor of the 11th Annual Breast Reconstruction Awareness Day (BRA Day) on October 19, 2022.
ARLINGTON HEIGHTS, Ill., October 12, 2022 /PRNewswire-PRWeb/ — The American Society of Plastic Surgeons (ASPS), the world’s largest organization of board-certified plastic surgeons, today announced that Allergan Aesthetics, an AbbVie company, will participate as diamond level sponsor of the 11th Annual Breast Reconstruction Awareness Day (BRA Day) on October 19, 2022.
BRA Day is designed to end the unknown by promoting public education, patient care and research. As many women who undergo mastectomy or lumpectomy are unaware of the breast reconstruction options available to them, BRA Day events around the world bring attention to these procedures and provide information to patients and their supporters. .
“Breast cancer has become the most common cancer in the world and potentially affects 1 in 8 women during her lifetime,” said Carrie Strom, President, Global Allergan Aesthetics and Senior Vice President, AbbVie. “Allergan Aesthetics’ commitment as a diamond level sponsor is just one of the ways we show our support. This commitment is not just something we do in October, but it is a year-round mission at Allergan Aesthetics. »
BRA Day brings together ASPS, The Plastic Surgery Foundation (The PSF), plastic surgeons specializing in breast surgery, nurse navigators, corporate partners, breast cancer support groups and organizations to coordinate events on October 19. These events take place around the world and may include media events, Q&A sessions, conferences, flash mobs, fundraising parties, publicity campaigns, community events, etc.
About breast reconstruction
Studies show that women who undergo breast reconstruction experience significant improvements in their psychological, social and sexual well-being. Every patient deserves to be informed of breast reconstruction options at the time of diagnosis. In fact, the two main reasons why women do not undergo breast reconstruction are that patients are not referred to breast reconstructive surgeons and are not informed of their reconstruction options. Breast reconstruction is part of a comprehensive approach and treatment for breast cancer patients.
A comprehensive team approach provides a cohesive breast cancer treatment plan. The frequent Breast Tumor Board meetings that take place to discuss each patient and her individualized treatment are an integral part of this cohesion. Members of this group of specialists are breast surgeons, plastic pathologists, reconstructive surgeons, oncologists, radiation oncologists, radiologists, geneticists, nurses, patient care coordinators and more. This team approach ensures that key decisions regarding each patient’s treatment are discussed and agreed upon by all team members. All aspects of care, from social to medical, are discussed during these meetings.
For more information on breast reconstruction, visit http://www.breastreconusa.org. Learn and help educate others about the availability of breast reconstruction and why all women deserve a team approach to breast cancer treatment.
About the ASP
The American Society of Plastic Surgeons (ASPS) is the largest organization of board-certified plastic surgeons in the world. Representing nearly 8,000 physician members, the society is recognized as a leading authority and source of information on aesthetic and reconstructive plastic surgery. ASPS comprises more than 92 percent of all board-certified plastic surgeons in United States. Founded in 1931, the society represents physicians certified by the American Board of Plastic Surgery or the Royal College of Physicians and Surgeons of Canada.
About Allergan Aesthetics
At Allergan Aesthetics, an AbbVie company, we develop, manufacture and market a portfolio of leading aesthetic brands and products. Our aesthetics portfolio includes injectables for the face, body contouring, plastics, skincare, and more. Our goal is to consistently provide our customers with innovation, education, exceptional service and a commitment to excellence, all with a personal touch. For more information, visit http://www.AllerganAesthetics.com.
AbbVie’s mission is to discover and deliver innovative medicines that solve the serious health problems of today and meet the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives in several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women’s health and gastroenterology, in addition products and services from its Allergan Aesthetics portfolio. For more information about AbbVie, visit http://www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.
Public Relations Coordinator
madison freemanAmerican Society of Plastic Surgeons, (847) 228-3333, [email protected]
SOURCE American Society of Plastic Surgeons